News Brief

Cliff Freeman Drops Coke

As reported in ADWEEK, Cliff Freeman and Partners has ended its relationship with the Coca-Cola Company. The New York agency had handled the $5 million KMX energy drink in the U.S. and has handled Fanta overseas since 1996. Billings on that account are estimated at $15 million. Sources said that in a letter to Coke dated Aug. 29th, the agency resigned the two accounts.
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