One benefit of the program is the 70,000 email addresses that Sunoco has collected through a survey distributed by the spotters, says Dawn Zimmermann,
marketing program specialist for Sunoco. Selective messages are sent to participants throughout the year with special offers and information.
There's also a moving-billboard benefit. "These customers put their decals on their cars and are mobile endorsements for our brand," Zimmermann says. "Some have had them on their cars for six years."
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