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MSNBC, CNBC Sites See Record Traffic

A pair of NBC Universal digital properties enjoyed record traffic surges this past May, driven, in part, by interest in the BP oil spill and the volatile stock market. MSNBC.com, a joint venture between NBCU and Microsoft, delivered a record 154 million total video streams in May, a 59% rise versus last year.

CNBC.com reached a user peak in May as well; per comScore, the site attracted over 6 million unique visitors for the first time, generating 326 million page views, also a record. CNBC.com's reach boost was propelled by Wall Street's May 6 meltdown, which resulted in the site's biggest traffic hour ever. The same can be said for CNBC's mobile, which saw its page views soar by 154% at the 3:00 p.m.

Read the whole story at Mediaweek »

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