Consumers Favor a Return to TV Programming, Advertising
Conducted during the weekend of September 22nd-23rd among Knowledge Networks' nationally representative panel, the research shows that 80% of Americans feel it is acceptable for the TV networks to go ahead with the introduction of new fall programs, and that 77% believe that enough time has passed to resume advertising on entertainment programs.
One area where respondents expressed mixed feelings was advertising on news coverage; while 52% said they did not mind the resumption of such ads, 48% believe that advertising should still be withheld from news coverage.
In addition, the study shows that 76% of consumers said that professional sports leagues waited a sufficient amount of time before resuming play.
KN-SRI also sought consumer feedback on a hypothetical five-minute nightly program offering the latest news on the terrorist attacks and their aftermath. Eighty-two percent (82%) of respondents said they would be interested in watching such a program, and 67% of those interested feel they would see companies sponsoring the program as "industry leaders."
In addition, 40% of consumers interested in the hypothetical program said they would be more inclined to buy products from its sponsors - an unusually high "acceptance" rate.
Based on data from 452 households, the study is the first joint product to emerge since Knowledge Networks, which offers the only nationally representative panel of Web-enabled households, acquired assets from Statistical Research, renowned for its high-quality research in media and home technology. KN-SRI now services top advertisers, agencies, and media companies, as well as manufacturers, retailers, and others.
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "Consumers Favor a Return to TV Programming, Advertising"
Leave a Comment