• Adweek, Tuesday, June 22, 2010 12:23 AM

Media agency veteran Steve Grubbs has signed on as senior strategic advisor to BrightLine iTV, the New York-based developer of interactive TV ad campaigns. In addition to helping shape the overall strategic direction of the company, he will explore potential partnership opportunities for BrightLine and creative advertising and media agencies.

BrightLine, founded six years ago by CEO Jacqueline Corbelli, works directly with major TV advertisers, such as Unilever, to create interactive ad campaigns that typically reach 75 million households across various cable and satellite TV platforms. The company, which has doubled its revenue in each of the last two years, has worked with more than 24 Unilever brands, including Dove and Axe. Other clients include Burger King, Johnson & Johnson, JPMorgan Chase and Kellogg's.

Read the whole story at Adweek »