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WWE Offers Full-Length Episodes on YouTube

  • Ad Age, Wednesday, June 23, 2010 11:32 PM
The newest addition to YouTube's short menu of premium full-length programming is the sports entertainment company WWE, which will make a handful of its popular pro wrestling shows ("Friday Night SmackDown," "WWE NXT," "WWE Superstars" and "ECW") available for streaming to U.S. users. WWE is also adding more "content clips" from "WWE Monday Night Raw" and "WWE Classics" to its YouTube channel, which has more than 93,000 subscribers.

WWE already has many full-length prime-time shows on Hulu, including those it recently added to its YouTube channel. Brian Kalinowski, executive vice president for WWE, stated the partnership "enables WWE to increase its official PG-content offerings online for our fans, generate revenue, protect our content and broaden our brand exposure."

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