Last
July, Hyatt was replaced as CEO by Mark Rosenthal, the former MTV Networks COO who is rebuilding the channel in the traditional mold Gore avowed to avoid, only to suffer the consequences. Rosenthal
has brought in a crew of colleagues from his MTVN days including an unlikely ringer: Brian Graden, the programming genius who masterminded hit series from "South Park" to "The Osbournes," before
leaving last year. He's on retainer as a consultant.
Forget bite-sized clips created by anonymous viewers; the new Current will consist of full-length series from the usual suspects in unscripted production who are getting the word that Current is open for business.
advertisement
advertisement