News Brief
Lintas Would Rather Be Lowe
Oct 26, 2001, 12:00 AM
As reported in AdAge.com, Interpublic Group of Cos.' Lowe Lintas & Partners is dropping "Lintas" from its name and is adopting "Lowe" as its global identity. The rebranding is another of many mergers and name changes as the agency works to reenergize. -- Adam Bernard
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