News Brief
DoubleClick Partners With Trafficmac
Oct 26, 2001, 12:00 AM
DoubleClick Inc., has entered into a partnership with Trafficmac LLC, an outsourced trafficking and network development firm, to offer customers additional options for outsourcing ad trafficking. Under the terms of the partnership, Trafficmac will offer its trafficking services to DoubleClick customers and prospects, and will also resell the DART technology to certain customers, thereby broadening the reach of DART technology.
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