Horizon Media won the new business assignment for Dish Network; the victory follows the Weight Watchers media account. Horizon's direct-response group will manage the business and overall media and
marketing strategy across television, radio and out-of-home. Ad spending on the assignment moving to Horizon totaled $270 million in 2009, according to Nielsen. The incumbent was Compass Point Media,
a unit of Interpublic Group's Campbell Mithun.