Horizon Wins Big: Dish Media Biz

  • June 29, 2010
Horizon Media won the new business assignment for Dish Network; the victory follows the Weight Watchers media account. Horizon's direct-response group will manage the business and overall media and marketing strategy across television, radio and out-of-home. Ad spending on the assignment moving to Horizon totaled $270 million in 2009, according to Nielsen. The incumbent was Compass Point Media, a unit of Interpublic Group's Campbell Mithun.

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