Tribune Broadcasting is restructuring the creative service functions at its television stations by appointing two regional vice presidents for innovation and imagination. John Zeigler, formerly
director/creative services of WPIX- New York, will lead the Eastern region; Carrie King, previously director/creative services of WGN America, will lead the Central region.
Lee Abrams,
Tribune's chief innovation officer, said: "We have to be radically and noticeably different -- we have to imagine TV and TV news in a totally new way, one that breaks through and reinvents the decades
old, tired TV playbook."
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