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Tribune Reinvents Its Creative Services

Tribune Broadcasting is restructuring the creative service functions at its television stations by appointing two regional vice presidents for innovation and imagination. John Zeigler, formerly director/creative services of WPIX- New York, will lead the Eastern region; Carrie King, previously director/creative services of WGN America, will lead the Central region.

Lee Abrams, Tribune's chief innovation officer, said: "We have to be radically and noticeably different -- we have to imagine TV and TV news in a totally new way, one that breaks through and reinvents the decades old, tired TV playbook."

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