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Seventeen.com Relaunches With Social-Network Push

Hearst's Seventeen 2.1 million circ mag has relaunched its Web site with a massive social-networking push aimed at pulling girls away from online networks like Facebook, instant messaging and games. Seventeen.com has incorporated Facebook's Open Graph sharing platform, Twitter and Meebo liberally throughout the site to encourage visitors to share content and instant-message with their friends.

The redesign also is making a bigger play for gossip, with a new celebrity news channel that's powered by LMK (Let Me Know), Hearst's aggregation site. It's one of the first times LMK is powering a news channel on a Hearst magazine Web site. Seventeen is actually holding its own in print.

Read the whole story at Mediaweek »

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