• The Wall Street Journal, Friday, July 2, 2010 12:47 PM

According to The Wall Street Journal, Apple hasn't barred Google and others from selling targeted ads inside iPhone and iPad applications. That's despite "implying several weeks ago that it might do so," the paper reports. "Software developers say their new and updated applications are getting approved by Apple, even though the apps are enabled to serve ads by third-party ad networks such as Google's Mobile Adsense and AdMob."

At the D8 conference last month, Steve Jobs said he wasn't interested in banning third-party ad networks from Apple's iAd mobile ad platform. Yet, according to a new version of Apple's developer agreement, Jobs wasn't referring to any company that poses a creditable threat to Apple's core business model. By most accounts, the language in the newly revised developer agreement -- which says it would only work with "independent" ad service providers -- appears to disqualify potential rivals, and Google's AdMob in particular.

Read the whole story at The Wall Street Journal »