A few signposts for this decade, and the two that came before:
American Flag lapel pins
80s: Generally worn by conservative Republicans.
90s: Largely ignored.
00s: Reinstated as a symbol of patriotism and support for our government. Now worn
by everyone, seen everywhere.
America the Beautiful
80s: Sung by Kate Smith at Philadelphia Flyers games when the home team really needed a win.
90s: Largely ignored.
00s:
Thanks to Ray Charles and Willie Nelson, the new national anthem.
Computers
80s: The sun was setting on mainframes; minicomputers were still around, but by the end of the decade PCs were
taking over.
90s: PCs indeed took over, but PDAs began to gain speed.
00s: PDAs? Certainly looks like it, doesn’t it.
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The stock market
80s: Shaky at the beginning of the decade,
then up strongly… until the big bust in 1987.
90s: Shaky at the beginning of the decade, then the biggest bull market in history.
00s: Shaky at the beginning of the decade, then…
The
Web
80s: Nonexistent, unless you were one of a tiny handful of college professors.
90s: Fastest-growing medium in history; a whole industry was built around Web advertising.
00s: Viruses,
porn, terrorist manuals. Oh, and also some advertising.
Most prominent sport
80s: NFL football
90s: NBA basketball—or, actually, Michael Jordan
00s: Can Michael Jordan two-peat?
Geeks
80s: Excessively brainy social outcasts.
90s: Extraordinarily wealthy creators of life-changing technologies.
00s: Excessively brainy social outcasts.
Business attire
80s: Suits and ties, and whatever was the equivalent for women—of which there weren’t many in business anyway.
90s: Casual Fridays, then casual everything.
00s: Hello, Brooks Brothers.
Communists
80s: The Evil Empire
90s: Gone.
00s: “I miss the Commies” (from this week’s New Yorker)
U.S. Military
80s: Bloated--$700 toilet seats, $900 screwdrivers, stealth
bombers, lots of aircraft carriers, and Star Wars.
90s: Desert Storm heroes—all that technology actually worked.
00s: Let’s really hope they’ve gotten even better.
Hot jobs out of
school
80s: Consulting and investment banking.
90s: Venture capital, technology, and the Web.
00s: Anything, as long as the company’s likely to stay in business.
- Michael Kubin is co-CEO of Evaliant, one of the web's leading sources for online ad data.