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Pandora Founder Building Radio's Future

Reuters, Sunday, July 11, 2010 10:54 PM

Pandora Radio is finally on solid footing. It's about to reach the milestone of 60 million registered users and reported its first profitable quarter at the end of last year. At any given time, there are 500 simultaneous targeted advertising campaigns on Pandora, with 45 of the nation's top 50 advertisers spending money on the site. And the company is now expanding into automobiles and TV sets in an effort to turn Internet radio from the redheaded stepchild of the radio industry into a legitimate competitor.

Founder Tim Westergren, is a passionate believer that Pandora will one day change the way the world thinks about radio. Pandora hired 70 of its 190 employees last year and plans to hire another 70 this year, 80% to 90% will be in ad sales or sales support. Its largest office outside its home base in Oakland, California, is in New York, where a staff of 25 focus exclusively on sales and support, with additional offices in Chicago, Dallas, Los Angeles and other cities.

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