The app enables users to morph photos of themselves or friends into their own, 3-D versions of the cowboy-hatted Arby's Junior character, interact with the character, and have him send pre-set or customized audio/video messages to friends.
The app can be shared through email and social networks, and embedded on personal blogs or sites or shared by copying/pasting the URL. Accessed through facebook.com/arbys or arbys.com/juniorizeme, it was created by Initiative's Innovations group and is powered by Oddcast.
The Jr. Deluxe sandwich features roast beef, lettuce, tomato and mayonnaise on a toasted sesame seed bun. Arby's Value Menu, launched in April, offers the chain's signature items for prices starting at $1.