Foxwoods Taps Victoria For CMO Role
Robert Victoria, a top consumer-marketing executive for the Foxwoods Resort Casino, is taking on an expanded role as the new chief marketing officer for the Ledyard, Conn., casino and its MGM Grand complex, The Day of New London, Conn., is reporting.
He will be in charge of all marketing and sales initiatives, e-commerce, database marketing and public relations and brand management at the casino-and-entertainment complex. Victoria will report directly to interim gaming enterprises president William Sherlock.
Victoria has extensive marketing experience in the casino industry and has directed several successful initiatives for Foxwoods. In 2009, he helped to create Foxwoods' "Wonder of It All" talent search to find the new voice for the casino's popular "Wonder of It All" jingle.
He also led the development of Foxwoods' new iPhone application and negotiated several marketing sponsorships, including Foxwoods' partnership with the New York Liberty sports team.