Around the Net

NBC's 'Minute To Win' Clicks With Viewers

Pittsburgh Post-Gazette, Thursday, July 22, 2010 12:02 AM

"Minute to Win It," on NBC on Wednesday nights this summer, is a throwback to old-time game shows like "Beat the Clock" that were ingenious in their simplicity. It requires no extreme weight loss, no tribal alliances, no consumption of cow eyeballs. Instead, it relies on simple challenges using household staples like beach balls, M&Ms, pantyhose, Hula-Hoops, toothbrushes and toilet paper.

When "Minute to Win It" quietly made its debut in March, it averaged 5.8 million viewers, acceptable by NBC's standards but not a standout by any means. Having returned for the summer, when network ratings usually dip, "Minute" is increasing its viewership against stiff competition from "Big Brother" on CBS and "So You Think You Can Dance" on Fox. The first two summer episodes had an average of 6.8 million viewers.

Read the whole story at Pittsburgh Post-Gazette »

television

Next story loading