News Brief

Liz Claiborne Pulls Plug On Outlet Stores

Jul 21, 2010, 4:38 PM
  • Comment
  • Recommend
Subscribe to Marketing Daily


Liz Claiborne says it has decided to shut down its branded outlets in the U.S. and Puerto Rico, shuttering 87 stores.

The stores were "originally designed and leased to handle clearance for many brands in our portfolio," the company says in its release, "an outdated consumer proposition and one that no longer makes economic sense, given the vast changes we have made to our portfolio and business strategy over the past three years."

Claiborne is gearing up for two major launches next month: the Liz Claiborne brand at JCPenney and Liz Claiborne New York at QVC. The company says the outlet stores it operates for its other brands, including Juicy Couture, Lucky Brand, and Kate Spade, will not be affected.

Be the first to comment on "Liz Claiborne Pulls Plug On Outlet Stores "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives