Keyword Research Key To Success

Search Engine Journal, Thursday, July 22, 2010 2:31 PM
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Jennifer Horowitz believes keywords are the foundation of marketing campaigns and will either make or break success. So, she provides an outline of seven steps marketers may want to follow to get started, along with examples of broad and focused keyword matches, methods to handle keyword research to ensure a fresh strategy, and ways to identify bonus keywords that can help boost results.
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