The Levi's brand has chosen one Meghan Smith as its first Levi's Girl.
Smith, now living in Brooklyn, N.Y., will be the online personality targeting women. The company says she won by creating a two-minute video through Levi's Facebook app to get the six-month paid position in the Levi's marketing department.
Smith will get an immersion course in Levi's marketing with a focus on social media efforts. She will also be "Style Ambassador" for Levi's Women, which means she will post looks and designs online, and "channel her ideas, outlook and discoveries to millions of people around the world."
Smith, who will be leaving Brooklyn for San Francisco, will also cover news and live events for the brand.