News Brief

Ex-A-B Exec Lachky Joins Sports Marketing Agency

Former Anheuser-Busch executive Bob Lachky has joined rEvolution, a sports marketing and media services agency based in Chicago.

As a member of the agency's senior advisory team, Lachky will work on its expansion in the sports lifestyle marketing channel.

Most recently executive vice president, global industry development and Chief Creative Officer for A-B, Lachky oversaw many of the brewer's iconic advertising campaign, including the Budweiser frogs, "Real Men of Genius" radio advertising campaign and "Wassup?!"

"The agency industry and marketing overall is in a major state of change," said Lachky, in a statement. "Brand marketers need a complete reassessment of their marketing needs. On the agency side, what attracted me to rEvolution is their unique business model -- integration built from the ground up."

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