News Brief

New Ad Agency For Yellow Book

Yellow Book USA, the largest U.S. publisher of yellow pages outside of the phone companies, announced the appointment of a new advertising agency to implement a major integrated marketing campaign. Trahan, Burden & Charles (TBC), a full-service advertising and public relations firm based in Baltimore, has been awarded a multi-year contract to spearhead an aggressive, multi-faceted communications initiative aimed at supporting the 71-year-old company's rapid expansion. -- Adam Bernard
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