News Brief
ValueClick and Mediaplex Merge
Oct 22, 2001, 12:00 AM
ValueClick, Inc. and Mediaplex, Inc., along with its subsidiary AdWare, have completed a merger agreement that creates a global media and technology provider. The combined company will provide a complete set of online and offline marketing and advertising solutions encompassing a media network, site side ad serving, third party ad serving, eCRM (email Customer Relationship Management) and agency management software. -- Adam Bernard
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