• B-To-B, Tuesday, August 3, 2010 11:24 PM

Ad inventory optimizing company AdMeld has closed on a $15 million third round of venture funding, bringing the 3-year-old company's total financing to $30 million. The series C infusion was led by venture capital company Norwest Venture Partners, with Time Warner Investments and the company's existing backers, Spark Capital and Foundry Group, also participating.

AdMeld provides tools for publishers to analyze the performance of their display ad inventory appearing on ad networks and exchanges. The company handles inventory for such customers as Fox News and Thomson Reuters.

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