• Reuters, Sunday, August 8, 2010 10:59 PM

Online content provider Demand Media Inc filed with U.S. securities regulators on Friday to raise up to $125 million in an initial public offering of its common stock. The company relies on more than 10,000 freelance contributors to churn out content on topics ranging from becoming a better photographer to making small talk. It generates revenue mainly through advertising.

Demand Media said in a regulatory preliminary prospectus that it reported revenue of $198 million in 2009 and $114 million for the six months ended June 30, 2010. The company said that 18% of its revenue in 2009 and 26 percent of its revenue in 2010 was derived from advertising arrangements with Google. Several traditional media outlets, including USA Today,use some of Demand Media's content.

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