News Brief

93 Million People

Naviant Marketing Solutions, Inc., a U.S.-based provider of integrated precision marketing tools, has announced an innovation to its List Services product line. Naviant's HTHH (High Tech Household) Category Buyers list adds mail order buyer information to its database of online consumers. This new offering enables virtual and postal behaviors to come together to create new precision targeting tools for direct marketers. The HTHH Category Buyers list originates from Naviant's HTHH Masterfile, the company's complete file of more than 32 million permissioned electronic households. The HTHH Masterfile is then matched against a proprietary file of 93 million mail order households. - Adam Bernard