• August 11, 2010

Experian will launch a new campaign for freecreditscore.com on Sept. 12 featuring the winner of its nationwide band search. The new spots, from The Martin Agency, debut during the 2010 MTV Video Music Awards.

The Victorious Secrets, a band from Detroit, emerged as America's favorite in a competition that began with more than 100 hopefuls that performed in New York, Chicago and Los Angeles. The pop-rock band had the distinction of being the only finalist to enter the search through online submission. More than half a million unique visits to freecreditscoreband.com from all over America helped select the winner.

As the freecreditscore.com band, they also will receive a $10,000 check, an exclusive Gibson Guitar prize package and Pearl drum kits together valued at $12,000, and a studio session with music industry veterans. They also will walk the red carpet at the 2010 MTV Video Music Awards and have the opportunity to perform on the 2010 VMA Tour. --Tanya Irwin