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Former WNBC Chief O'Brien to CNBC

  • B&C, Monday, August 16, 2010 10:42 AM
Former WNBC New York president/GM Tom O'Brien has been named chief revenue officer at CNBC. It's a new position at the cable channel, which is, like WNBC, part of the NBC Universal group. O'Brien reports to CNBC President Mark Hoffman and starts immediately.



"As the media landscape evolves, our go-to-market strategy needs to do the same," said CNBC in the announcement. "We now need to build on our success by developing a holistic revenue strategy that focuses on getting the full value for CNBC's exceptional brand across all platforms and commercial opportunities -TV, Digital, International, Branded Content and other growth platforms as they come along."

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