News Brief

Heath Joins Optimedia US As SVP

Andy Heath joins Optimedia US a senior vice president, communications strategy director, working on L'Oréal USA. Previously, he was with WPP Group's MindShare New York, where he was managing partner, communications planning director on Unilever. Heath is responsible for leading the Maybelline and Garnier teams, with a focus on leading integrated media efforts with L'Oréal's creative agency partners, national broadcast AOR and digital teams. He reports to Frank Friedman, EVP managing director, Optimedia US.

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