The social commerce tool, created by Razorfish, allows users to easily view, compare, select and share Carnival cruises. The application, which Carnival claims is the first of its kind in the cruise industry, allows users to engage their social network in their vacation planning through personalized newsfeed updates and even invite friends to book the same trip.
The application, available on Carnival's official Facebook fan page, enables the user to explore all available Carnival cruise options without leaving Facebook by providing the functionality to sort cruises by date, duration, port of call, and accommodation type. Once users decide on a particular cruise, they can share the detailed cruise information with their Facebook friends by simply clicking a button. Users can also customize their newsfeed messages, which include a link to the cruise, to invite friends to book the trip as well.
Once users have taken advantage of the Facebook application to choose and share their Carnival cruise plans, they will be directed to the appropriate shopping cart page on Carnival.com to finalize the transaction.