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Dish Network Joins Carriers In Online Content Offers

The Dish Network this week will begin offering a video portal called DishOnline.com, becoming the latest distributor to provide online benefits to paying subscribers. Starting on Tuesday, Dish Network customers will be able to view on its Web site for the first time shows from several cable networks, including Discovery Channel, HGTV and MTV.

"People are shifting where they watch video, and I want to shift with them," Dave Shull, Dish's senior vice president for programming, said in an interview. Dish is the second-largest satellite carrier behind DirecTV, with about 14 million customers. The DishOnline.com site will show some free video clips, but cable shows and many movies will be available only with a subscription. Free clips of the film "Iron Man," for instance, may be available to any customer, but a full streaming version would be available only to pay-TV subscribers or for a one-time rental fee.

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