• Variety, Wednesday, August 25, 2010 2:02 PM

Gaming apps are big business, today, but they really grab the industry's attention when their creators start talking in terms of Hollywood franchises. That's the case with Finnish app maker Rovio, which is telling Variety about plans to turn its "Angry Birds" gaming brand into everything from TV shows and movies to toys and comicbooks. "The company's founders have been making the rounds of the studios and tenpercenteries [sic!] over the last several weeks weighing which ancillary offers to move forward with first," Variety reports. "Any such move would be an unusual one for a mobile gamemaker, considering most publishers are quick to put their resources behind launching a completely new title rather than to continue to pump coin into an existing hit.

The primary reason for this, in addition to consumers' short attention spans, is the still finite revenue stream for even a hit mobile game." Still, the mobile games market is now expected to reach $11.7 billion by 2014, according to DFC Intelligence. To date, Rovio alone has sold more than 6.5 million downloads.

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