How 'Entertainment Weekly' Embraces the Digital Age
ReadWriteWeb, Thursday, August 26, 2010 11:06 PM
In partnership with Entertainment Weekly, YouTube just announced the launch of a specialized site for getting a sneak peek at the new television season, which includes "bite-sized previews of programs, reality TV, comedies, dramas and more." The site, which is essentially just an EW-branded YouTube channel, isn't all that notable in and of itself. But it's just one of EW's many digital initiatives as of late.
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This print-mag-turned-media-company has also launched a number of other digital offerings over the past months, including a popular "Must List" app for the iPad and now iPhone, the integration of 2D barcodes into its print pages and experiments with video-in-print ads. Entertainment Weekly, which also runs the successful digital property at EW.com, has never been one to shy away from embracing the digital age, and this YouTube channel is only a small part of that.
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