Website Excellence: Auotmotive: blacQube; Mercedes, "SL 65 AMG Black Series Microsite"
Mercedes, "SL 65 AMG Black Series Microsite"
The Mercedes SL 65 AMG Black Series microsite serves up a full-screen 360-degree view of the car, along with tons of extras to excite any sports car enthusiast. The site navigation actually displays as a Periodic Table of the Elements, in this case, the "Elements of Black," including "En" for "Engine," "Tb" for "Turbocharger" and "Tr" for "Transmission." Each of the elements is clickable, leading the user into specific content and galleries through its dimensional Papervision3D technology.