- Former Mercedes-Benz CMO Joins Genesis
Marketing Daily, Tanya Gazdik - Monday, March 18, 2024
Slaven spent two decades at Mercedes-Benz USA, most recently as vice presiden ...
- Automakers Share Driving Data With Insurance Companies
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 18, 2024
General Motors, Kia, Subaru and Mitsubishi all contribute to the LexisNexis "Telemati ...
- Test Drive: Lincoln Nautilus Offers 'Sanctuary For The Senses'
Drive Time, Tanya Gazdik - Thursday, March 14, 2024
Besides heated and massaging seats, drivers and passengers can experience the Linco ...
- Hyundai Launches Multicultural Efforts For Santa Fe
Marketing Daily, Tanya Gazdik - Sunday, March 17, 2024
Hyundai Motor America is launching efforts aimed at African American and Asi ...
- Hyundai Tackles Climate Change In Car Ads
Out to Launch, Fern Siegel - Friday, March 15, 2024
Even safety features can't protect us from the catastrophic impact of t ...
- Honda Partners With Amazon For Dream Generator
Marketing Daily, Tanya Gazdik - Friday, March 15, 2024
The "create-your-own-adventure" style experience is produced using AI-generated animation. ...
- Cadillac Teases Opulent Velocity Concept Vehicle
Marketing Daily, Tanya Gazdik - Wednesday, March 13, 2024
A 15-second video aims to give a taste of what the futu ...
- Lincoln Celebrates 10 Years With Matthew McConaughey
Marketing Daily, Tanya Gazdik - Wednesday, March 13, 2024
Ford CEO Jim Farley is no stranger to McConaughey's passion for a ...
- Test Drive: There's A Reason Kia EV9 Keeps Winning Awards
Drive Time, Tanya Gazdik - Monday, March 11, 2024
The latest group to recognize the vehicle is the Women's Worldwide C ...
- CarBravo Resells Pre-Owned Barbie Dream Cars
Marketing Daily, Tanya Gazdik - Sunday, March 10, 2024
While shopping for Dream toy cars, consumers will also be invited ...
- Ford Celebrates 'Car Girls' Year-Round
Marketing Daily, Tanya Gazdik - Sunday, March 10, 2024
The automaker is encouraging women around the world to share what mak ...
- MediaPost Names Best In Auto Marketing For 2023
Drive Time, Tanya Gazdik - Monday, March 4, 2024
The Automotive Agency of the Year award goes to Carmichael Lynch, t ...
- Genesis Launches 'Signature Event' Sales Campaign
Marketing Daily, Tanya Gazdik - Friday, March 1, 2024
Creative from Innocean USA emphasizes simplicity and focuses on the product's signatu ...
- General Motors, Maserati Add To Marketing Teams
Marketing Daily, Tanya Gazdik - Thursday, February 29, 2024
Shenan Reed joins GM from L'Oreal and Lindsay Fifelski joins Maserati fr ...
- Porsche Names New Head Of Customer Experience
Marketing Daily, Tanya Gazdik - Wednesday, February 28, 2024
Fleischer previously spent 16 years at BMW AG in Germany and t ...
- Apple Gives Up EV Dream In Favor Of AI
MediaDailyNews, Laurie Sullivan - Wednesday, February 28, 2024
Two Apple execs told employees on Tuesday the EV project that ma ...
- Adam&EveDDB Wins Volkswagen Commercial Vehicles UK Account
Accounts on the Move, Fern Siegel - Tuesday, February 27, 2024
The agency had previously handled the account in 2019. ...
- Verizon Offers Connected Car Abilities to Honda, Audi
Marketing Daily, Tanya Gazdik - Tuesday, February 27, 2024
Sony Honda Mobility's Afeela, announced at CES 2023, is the software-defined electr ...
- Buick Focuses On Design With New Slogan
Marketing Daily, Tanya Gazdik - Tuesday, February 27, 2024
With new products like the 2024 Buick Envision and 2025 Buick Encla ...
- Lexus Rides Brand Safety To Improved Impression Quality, Site Traffic Rises By 3.5X
MediaDailyNews, Laurie Sullivan - Tuesday, February 27, 2024
Lexus wanted to ensure ads appeared alongside appropriate content, especially in ...
- Test Drive: Hyundai Kona Beats Chevy Bolt Even Before Exiting Hertz Parking Lot
Drive Time, Tanya Gazdik - Monday, February 26, 2024
The Kona rental car I drove this past weekend had a l ...
- Lincoln Launches Digital Scent Collection
Marketing Daily, Tanya Gazdik - Thursday, February 22, 2024
Lincoln Digital Scent allows customers to select and customize three scents f ...
- Automotive TV Spending Drops 12.9% In January
Marketing Daily, Tanya Gazdik - Wednesday, February 21, 2024
Automakers opened their wallets for NFL action, spending 17 times more ...
- Honda Launches 'DreamCab' Trivia Series
Marketing Daily, Tanya Gazdik - Tuesday, February 20, 2024
Hosted by media personality and former HBCU Division 1 basketball player, N ...
- TMW Unlimited Drives Suzuki As Integrated Creative AOR
MAD, Fern Siegel - Monday, February 19, 2024
Work will begin immediately to launch the new Suzuki Swift, building ...
- Test Drive: Land Rover Defender Handles Treacherous Terrain
Drive Time, Tanya Gazdik - Monday, February 19, 2024
The Defender is one of the most iconic vehicles in history, sa ...
- Mercedes-Benz Launches G-Class 'Diamonds' Limited Edition
Marketing Daily, Tanya Gazdik - Thursday, February 15, 2024
Set to a cover of "Fever," the 60-second video from teamx ...
- Lexus Partners With LA Clippers, Intuit Dome
Marketing Daily, Tanya Gazdik - Wednesday, February 14, 2024
The luxury automaker joins naming rights partner Intuit and AT&T, Pechanga, a ...
- Uber, Lyft, DoorDash Drivers Stage Valentine's Day Strike
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 14, 2024
Thousands of drivers are on strike today in what organizers say wi ...
- Rivian Hires Meta Exec As Top Marketer
Marketing Daily, Tanya Gazdik - Tuesday, February 13, 2024
Jennifer Prenner joins Rivian with over 20 years of business, marketing, produ ...