Website Excellence: Automotive: Digitas; Buick Regal, "Moment of Truth"

by , Sep 3, 2010, 7:36 PM
  • Comment
  • Recommend

Digitas
Buick Regal, "Moment of Truth"

automotive

Website Excellence: Digitas; Buick

 

Buick, apparently, is no longer "your grandfather's car." In an attempt to prove that point, Buick launched the "Moment of Truth" campaign for the new 2011 Buick Regal, leaning very heavily on social media and a level of transparency that shows people what people are now saying about the brand. At the "Moment of Truth" microsite, consumers can watch YouTube videos, look at photos, read Tweets and Facebook quotes, or even read articles that have been written about the new vehicle. And it's not all good, either. The good stuff tends to be highlighted, but the bad reviews are there, too.  
 

Be the first to comment on "Website Excellence: Automotive: Digitas; Buick Regal, "Moment of Truth" "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent OMMA Magazine Articles

» OMMA Magazine Archives