News Brief
New eCRM Suite at Advertising.com
Nov 15, 2001, 12:00 AM
Advertising.com, Inc. has launched an electronic Customer Relationship Management (eCRM) product suite for direct marketers. Utilizing proprietary and third-party eCRM technology, Advertising.com will manage the delivery of interactive marketing campaigns designed to improve customer retention and cross-sell effectiveness. After acquiring customers for a client, or by using existing customer databases, the new tool will use the collected, permission-based data to provide follow-up messaging. The company says that marketers employing the new technology will have a variety of message options including periodic newsletters featuring personalized and relevant content; loyalty programs offering various rewards, special offers and coupons; electronic statements and other notices; alerts; and event-based promotions.
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