Commentary
Integrated Online Campaign: Non-Alcoholic Beverage: MTV Networks Digital; Coke Zero, "The Colbert Nation Interview Simulator"
- by OMMA Magazine Writers , September 3, 2010
Coke Zero, "The Colbert Nation Interview Simulator"
NON-ALCOHOLIC BEVERAGE
To increase target-audience awareness, reinforce a "Real Coke Taste, Zero Calories" brand message and drive CokeZero.com traffic, the brand created an app enabling users to insert themselves into an online interview with Stephen Colbert. Videos could be shared via Facebook, Twitter,7 MySpace and email. Fans also interacted with a "Facial Profiler" enabling them to locate other fans with similar faces (playing off the concept of Zero's taste being identical with Coke's). Top videos were featured on ComedyCentral.com, ColbertNation.com and Colbert's TV show.
