Integrated Online Campaign: Health/ Pharmaceutical: Publicis Modem; Sanofi Pasteur, "Voices of Meningitis"
Sanofi Pasteur, "Voices of Meningitis"
To promote awareness of meningitis, a bacterial infection that is potentially life threatening, Publicis Modem created an unbranded Web site featuring video testimonials of families that were somehow affected by the disease. The idea was to inspire parents to take action and have their children vaccinated. To drive traffic to the site, the campaign included Flash banners on key mom sites, while rich media banners showcased the testimonials. Pre-roll ads were placed on online TV services, and custom in-banner video solutions brought a mini version of the site to the user. The campaign also had its own Facebook page.