Satisfied With Online Shopping?
”Quality customer service has not been impacted by the dot-com shake out or economic conditions this year and remains a key factor for online shoppers," said Sean Kaldor, vice president, analytical services, NetRatings.
According to the Nielsen//NetRatings Holiday eCommerce Index, traffic to ecommerce Web sites jumped 14 percent during the second week of November, signaling the beginning of the online holiday shopping season.
Competitive Pricing Drives Shoppers Online Lower prices and the ability to easily compare products and item cost on the Internet led 39%t of Americans to shop online this past week. Sixty-seven percent of those surveyed said pricing was their main purchasing factor, while 59% cited product selection. Additionally, 26% of shoppers indicated that shipping costs are impacting their purchasing decisions this season.
”Etailers offering free shipping promotions and competitive pricing have much to gain from luring price-conscious shoppers," Kaldor continued. "Holiday shoppers feeling the effects of the slowing economy this season are watching their budgets and looking for the perfect gift with the right price. "
One in Three Americans Have Started Holiday Shopping Findings from the survey revealed that one in three Americans have started their holiday shopping as of the week ending November 9. Eleven percent of respondents indicated that they have completed their holiday shopping.
"With the holiday season starting in the second week of November this year, we can expect online activity to grow steadily as the season progresses," said Lori Iventosch-James, director of ecommerce research at Harris Interactive. "The overall outlook for the holiday season is positive, as popular online categories such as home and garden, toys and video games have already emerged as hot gift categories this season."
Online Holiday Shopping Barometer
+-------------------------+-------------+-------------+-------------+
| | Week Ending | Week Ending | Week Ending |
| | 10/26 | 11/2 | 11/9 |
+-------------------------+-------------+-------------+-------------+
|Finished Shopping | 8% | 9% | 11% |
|Started, but Not Finished| 23% | 31% | 35% |
|Haven’t Started | 69% | 60% | 55% |
+-------------------------+-------------+-------------+-------------+
Source: Goldman Sachs, Harris Interactive & Nielsen//NetRatings, November 2001
Recent Online Media Daily Articles
-
Showrooming Overhyped, Mobile Key To Shopping Purchases May 22, 8:53 a.m.
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ... -
Shopping App Swirl Adds In-Store Capability May 22, 8:53 a.m.
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn ... -
Tablets Gain Popularity With Shoppers May 22, 8:53 a.m.
Internet-connected devices are exploding in the United States. There are 31.8 million Internet-accessible tablets, according to ... -
More Consumers Turn To Mobile To Research, Book Travel May 22, 8:53 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ... -
DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms May 22, 8:48 a.m.
In a push to demystify the black box world of programmatic trading, a major ad technology ... -
FTC's Ohlhausen Questions Privacy Recommendations May 21, 6:05 p.m.
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen ... -
Subway's Comedy Promotes Brand, Content Strategy May 21, 2:43 p.m.
Setting a new bar for brands and their programming aspirations, Subway’s scripted comedy series, "The 4 ... -
Future of Social, Digital Shops In Doubt May 21, 1:48 p.m.
Companies talk a lot about fully integrated marketing strategies. One result may be the demise of ... -
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ...
Be the first to comment on "Satisfied With Online Shopping?"
Leave a Comment