SocialVibe Launches SVnetwork, Taps Millions Of Third-Party App Users
"We've quietly been testing this for around eight months," says SocialVibe Founder Joe Marchese, adding that more than 100 brand advertising campaigns already have been executed across the network, mainly on Zynga.
Among the marketers that have used the platform to date are Microsoft, Visa, Disney, Toyota, and Procter & Gamble.
Effective with the launch of the SVnetwork, Marchese says brand campaigns running via third-party social apps will be identified as being "powered by SVnetwork."
The network's roots began with SocialVibe.com, a cause-marketing social media platform that enables users to endorse brands in exchange for support of social causes.