General Sentiment, Q Scores Launch TVAER

  • September 9, 2010
Media measurement technology firm, General Sentiment and the Q Scores Company have partnered to launch TV Audience Evaluation Reports, which evaluate audience involvement and commitment to prime-time television shows. TVAERs, debuting Sept. 14, help programmers, marketers and advertisers understand an audience's emotional commitment and proactive online involvement with their favorite shows. The TVAER combines data from General Sentiment's Involvement Index, which measures the online discussion/word-of-mouth with Q Scores' Emotional Bonding Q, which determines a program's ability to hold onto its most important viewers over time. Shows are ranked across a variety of categories, including the top 20 shows by key demographics, nightly rankings and time period winners to provide comprehensive, up-to-date market intelligence.

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