• Marketing, Wednesday, September 8, 2010 5:47 PM

One NYC burger place thinks it has a handle on this whole new media marketing thing. The fast food concept 4food allows customers to invent their own burgers either online or on a screen at the restaurant, and then share the creation via Twitter, Facebook and Fourquare (a 22-foot screen at the shop displays relevant social media chatter). If someone else orders your custom burger you get a credit toward your next meal.

"We have not spent one cent on advertising,"Andrew Kidron, the man behind 4food tells Marketing magazine. "If a customer sells one burger, that's money we can put into ingredients, making a better burger and keeping the price down." The burgers currently start at 6 bucks.

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