- Ken's, Green Giant Utilize Corn Kid To Promote Both Brands
MAD, Fern Siegel - Monday, March 18, 2024
The crossover brand effort is a natural sequel - and connection. Bo ...
- Despite Early Easter, NRF Predicts Strong Sales
Marketing Daily, Sarah Mahoney - Monday, March 18, 2024
While not likely to top last year's record, sales are expected ...
- Barilla, Marie Kondo Aim To Spark Joy With Global Recycling Day Initiative
Marketing Daily, Erik Oster - Monday, March 18, 2024
Barilla teamed up with the "Tidying Up" expert, who stars in ...
- DiGiorno Delivers AI-Powered 'Pizza Rescue' Program For Pi Day
Marketing Daily, Erik Oster - Thursday, March 14, 2024
AI technology assesses user-submitted photos to determine how damaged a takeout piz ...
- Stacy's Pita Chips Partners With Barbie For Women's History Month
Marketing Daily, Erik Oster - Wednesday, March 13, 2024
The deal includes limited-edition Barbie packaging and a nonprofit donation in collaborati ...
- Fissler Selects Sed As U.S. Creative AOR
Accounts on the Move, Fern Siegel - Tuesday, March 12, 2024
The German cookware brand is expanding its presence in the U.S. wi ...
- Lunchables Dunkables Seeks Grade-School-Age 'Chief Imagination Officer'
Marketing Daily, Erik Oster - Tuesday, March 12, 2024
As an extension of the brand's campaign focused on "Kid Imagination," it ...
- 'Civil Eats' Hires Margo True As Editorial Director
Publishers Daily, Ray Schultz - Tuesday, March 12, 2024
True says good food should be a civil right for everyone. ...
- Aldi's Rattles Grocery Landscape In Massive Expansion
Marketing Daily, Sarah Mahoney - Monday, March 11, 2024
The low-price grocer plans to open 800 new stores over the ne ...
- Berry Pebbles Cereal Collabs Were NOT For The Kids
Marketing Daily, Erik Oster - Monday, March 11, 2024
Appealing to adults, the brand continued a partnership with Nike and Lebr ...
- Oscar Mayer Makes Plant-Based Meat Debut With NotHotDogs, NotSausages
Marketing Daily, Erik Oster - Monday, March 11, 2024
Products will make their initial debut at Natural Products Expo West Mar ...
- Le Chocolat Des Francais Pays Tribute To 4 Exceptional Women
MAD, Fern Siegel - Friday, March 8, 2024
To mark International Women's Day on March 8, four chocolate blocks highlig ...
- Real Korean: BB.Q Chicken Debuts First U.S. Marketing Campaign
MAD, Fern Siegel - Thursday, March 7, 2024
To acquaint Americans with the brand, the company took to YouTube a ...
- Whole Foods Market Tries On Smaller Shoes
Marketing Daily, Sarah Mahoney - Tuesday, March 5, 2024
The upscale grocer hopes the downsized footprint will offer more convenience ...
- Hidden Valley Ranch Debuts Dual Dairy Dalliance With Cheez-It
Marketing Daily, Erik Oster - Wednesday, March 6, 2024
The announcement of Hidden Valley's latest cross-brand collaboration arrives ahead of Nation ...
- Big Ten Conference Picks Blue Diamond As Official Snack
Out to Launch, Fern Siegel - Tuesday, March 5, 2024
Blue Diamond will be a strong presence at Big Ten basketball a ...
- Tony's Chocolonely Responds To Injunction: 'Let's Pay Farmers, Not Lawyers'
Marketing Daily, Erik Oster - Monday, March 4, 2024
Tony's Chocolonley updates packaging for child labor awareness campaign following Mondelez leg ...
- Baskin-Robbins Marks Pi Day, Global Math Celebration
Marketing Daily, Teresa Buyikian - Friday, March 1, 2024
Baskin-Robbins will supply treats for Ice-cream loving nerds at Mathnasium Learning Cente ...
- Cacique Foods Selects Periscope As Creative AOR
Accounts on the Move, Fern Siegel - Thursday, February 29, 2024
The agency will handle brand strategy and is expected to launch ...
- Beyond Meat Decreasing Marketing Budget For 2024 As It Introduces Reformulated Burger
Marketing Daily, Erik Oster - Wednesday, February 28, 2024
The company suggested it would take a more "deliberate" and "targeted" approa ...
- QSRs Race Toward NASCAR Sponsorships
QSR Insider, Teresa Buyikian - Wednesday, February 28, 2024
Chuck E. Cheese's partnership has gone beyond a car wrap and fi ...
- Nutella 'Spreads The Love' To Gen Z, Millennial Parents
MAD, Fern Siegel - Friday, February 23, 2024
The campaign is the Italian brand's first exclusively North American effort ...
- Lays Returns With Global Soccer-Themed Ads
Marketing Daily, Erik Oster - Sunday, February 25, 2024
Theirry Henry follows up last year's hunt for fans eating Lays, th ...
- Lucky Charms Mascot Vanishes Ahead Of St. Patrick's Day
Marketing Daily, Erik Oster - Thursday, February 22, 2024
General Mills campaign includes limited-edition packaging, a social media component, and ...
- Pinterest Launches Its First Streaming Show With Media Company Tastemade
MediaDailyNews, Colin Kirkland - Wednesday, February 21, 2024
Pinterest's first streaming show, "Deliciously Entertaining," will further expand its roster ...
- Krispy Kreme, Hershey's Team Up For 'Chocomania' Collection
Marketing Daily, Teresa Buyikian - Tuesday, February 20, 2024
Doughnuts drenched in the dark stuff are available in stores and throu ...
- Pet-Friendly Cadbury Bunny Tryouts Hop Into Bracket Madness
Marketing Daily, Erik Oster - Tuesday, February 20, 2024
The brand's sixth consecutive tryout will feature fan voting across a seri ...
- Pop-Tart Inventor Leaves A Legacy
Marketing Daily - Top of the News, Tanya Gazdik - Monday, February 19, 2024
Jerry Seinfeld directs, co-writes and stars in "Unfrosted: The Pop-Tart Story," whi ...
- Gut Miami Win Welch's Fruit Snacks U.S. AOR
MAD, Steve McClellan - Friday, February 16, 2024
The agency is tasked with creating campaigns and identity assets for t ...
- With New Brand, Target Takes Aim At Dollar Stores
Marketing Daily, Sarah Mahoney - Friday, February 16, 2024
In a private label plot twist, the retailer says many items ...