- From 'Pickup Limes' To 'Gintimates': How 4 Brands Approached V Day
Marketing Daily, Erik Oster - Wednesday, February 14, 2024
For brands that don"t sell candy, there aren't as many obvious connectio ...
- Kendall Jenner's 818 Tequila, Rao's Team For Pasta Recipe Twist
Out to Launch, Fern Siegel - Wednesday, February 14, 2024
Pasta Alla Tequila is a new take on a classic dish. A ...
- NFL Stars Promote Dessert Taco Shells In Super Bowl Run-Up
MAD, Fern Siegel - Friday, February 9, 2024
The new product get a strong social activation push by the playe ...
- ScarJo Joins 'Almost Champions' In M&M's Super Bowl Campaign
Marketing Daily, Erik Oster - Thursday, February 8, 2024
The actress' two-for-two Oscar loss qualified her for the "Almost Champions Ri ...
- Nerds Introduce Brand Character Gummy In Ferrara's Big Game Debut
Marketing Daily, Erik Oster - Thursday, February 8, 2024
The also spot features an appearance by singer and viral TikTok st ...
- Football Fans Asked To Take The Jif And 'Save The Celery'
MAD, Fern Siegel - Wednesday, February 7, 2024
One billion chicken wings are consumed on Super Bowl Sunday. But wh ...
- Cold Foam Creamer Makes Coffee 'Delicious'
MAD, Fern Siegel - Tuesday, February 6, 2024
International Delight is promoting its new creamer with an ad campaign th ...
- Pringles Taps Chris Pratt To Grow His 'Stache For Super Bowl Ad
Marketing Daily, Erik Oster - Tuesday, February 6, 2024
Broadcast spot focuses on Pratt's resemblance to the guy on the Pringl ...
- Kick-Ass Grandmas Spark Doritos Dinamita's Super Bowl Ad
Marketing Daily, Erik Oster - Tuesday, February 6, 2024
The ad may feature a new generation of talent in actors Jen ...
- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- 'Doctor' Recommends Drumsticks In Super Bowl Spot
MAD, Fern Siegel - Monday, February 5, 2024
Dr. Umstick (get it?) has a singular prescription for a sick airli ...
- Jeremy Renner Feeling 'Planty Good' In Silk's Super Bowl Debut
Marketing Daily, Erik Oster - Sunday, February 4, 2024
The "Hawkeye" actor whips up breakfast for himself and his daughter ...
- Oreo Gives History A 'Twist' In Its Return To The Super Bowl
MAD, Fern Siegel - Thursday, February 1, 2024
Its new 30-second spot, "Twist On It," injects the cookie into hist ...
- Popchips Parent Our Home Acquires Two Snack Brands From Utz
Marketing Daily, Erik Oster - Friday, February 2, 2024
Our Home acquired the Good Health and R.W. Garcia brands of salt ...
- May-ow! Kate McKinnon's Cat Is Global Celeb In Hellman's Super Bowl Ad
Marketing Daily, Erik Oster - Wednesday, January 31, 2024
The fourth-consecutive Super Bowl campaign from the brand continues its focus ...
- Oikos Enlists Martin Lawrence, Shannon Sharpe For Broadcast-less Super Bowl Campaign
Marketing Daily, Erik Oster - Wednesday, January 31, 2024
The Danone Greek yogurt brand's "Hold My Oikos" campaign runs across channe ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 31, 2024
The company will roll out AI review summaries that highlight a location ...
- Mars Invests $50M+ In 'Chew You Good' Gum Brands Platform
Marketing Daily, Erik Oster - Tuesday, January 30, 2024
A global campaign across more than 70 markets will introduce a platfo ...
- Allen & Gerritsen Wins The Giant Company's AOR Bid
Accounts on the Move, Fern Siegel - Monday, January 29, 2024
The omnichannel grocery retailer serves millions of shoppers in Pennsylvania, Maryland, Virgin ...
- Why Everyday Is Once In A Lifetime For This Omaha Steaks' VP & CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 1, 2024
"I have lots of conversations with myself. So lots of self-talk wi ...
- Werther's Original Launches First Global Campaign In 5 Years
Marketing Daily, Erik Oster - Monday, January 29, 2024
"Home Sweet Home" celebrates comfort and emotional connection among families. ...
- Daily Harvest Launches Fruit & Veggie Pops, With -- Surprise! -- A Nail Polish Collab
Marketing Daily, Teresa Buyikian - Friday, January 26, 2024
The ready to eat, allergen-friendly frozen popsicles each contain six or few ...
- BBH Scoops Up Haagen-Dazs As Global Lead Creative Agency
MAD, Fern Siegel - Thursday, January 25, 2024
BBH handled the account in the 1990s, producing "Heat," the brand's fir ...
- Heinz Celebrates Ketchup Lovers Willing To Endure 'The Wait'
Marketing Daily, Erik Oster - Thursday, January 25, 2024
The first global campaign under the "It Has To Be Heinz" platfo ...
- California Olive Ranch Selects Argonaut As Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, January 24, 2024
The brand is the largest grower of olives for extra virgin oli ...
- Noosa Yogurt Inverts Campaign Imagery To Push Aussie Roots
MAD, Fern Siegel - Wednesday, January 24, 2024
While many yogurt brands focus on lower calories, Noosa concentrates on full- ...
- Chipotle Gears Up For 'Burrito Season,' Adds Perks To Appeal To Gen Z Employees
Marketing Daily, Teresa Buyikian - Wednesday, January 24, 2024
The chain announces new benefits as it looks to hire 19,000 addition ...
- Plant-Based CPG Brand Partners With Studio Behind 'Chicken Run'
Marketing Daily, Erik Oster - Wednesday, January 24, 2024
Alpha Foods' partnership with Aardman Animations centers around packaging for its nugge ...
- M&M's To Award Legendary NFL Players With 'Almost Champions' Rings
Marketing Daily, Erik Oster - Tuesday, January 23, 2024
The rings, set for 3 Hall of Famers who never won t ...
- Ruffles Challenges Fans To Make Shots Before NBA All-Star Celebrity Game
Marketing Daily, Erik Oster - Monday, January 22, 2024
The brand is promoting its status as NBA sponsor and All-Star Celebri ...