- Target's 2-Tier Creator Program: One For Superfans, One For Pros
Marketing Daily, Sarah Mahoney - Saturday, May 9, 2026
The retailer hopes to turn social discovery into revenue, as it figh ...
- Hyundai Motor Sponsors CNN Series
Marketing Daily, Tanya Gazdik - Sunday, May 10, 2026
The subject matter aligns with Hyundai Motor's "Progress for Humanity" vision, celebrati ...
- Jelly Belly Looks To Reclaim Former Glory In New Brand Campaign
CPG Insider, Sarah Mahoney - Friday, May 8, 2026
Ferrara Candy spent more than a year deciding how to reinvigorate ...
- David North America Casts Jessica Alba In Luna Bar Campaign
MAD, Fern Siegel - Wednesday, May 6, 2026
Creative runs across Luna and Alba's social-media accounts, touting the "Deliciously Goo ...
- Ark Agency Heads Strategic, Creative Work For Rude Health
Accounts on the Move, Fern Siegel - Tuesday, May 5, 2026
First work is expected in the coming months. ...
- 'Taste' Sensation: GSD&M Promotes Mateo's Salsa As Farm Fresh
MAD, Fern Siegel - Tuesday, May 5, 2026
The brand is sold nationwide. The creative targets millennials and Ge ...
- Van Leeuwen, Rula Mental Health App Serve 'Therapy In A Pint'
Marketing Daily, Teresa Buyikian, Les Luchter - Wednesday, May 6, 2026
Select Van Leeuwen shops mark Mental Health Awareness Month with a dea ...
- Skittles Reclaims Its Weird With New Gummies Work
CPG Insider, Sarah Mahoney - Friday, May 1, 2026
With jellyfish massages, scooting balloon dogs and men in kangaroo pouches, t ...
- Poke The Bear Promotes Mellow Mushroom's 'Sandwich'
Out to Launch, Fern Siegel - Tuesday, April 28, 2026
The integrated campaign rolls out in the brand's hippie spirit. ...
- Jarlsberg Taps Adrian Grenier To Front New Campaign
Out to Launch, Steve McClellan - Tuesday, April 28, 2026
Jarlsberg has launched a campaign that focuses on the art of maki ...
- W+K, Heinz Promote Partnership During NFL Draft
MAD, Fern Siegel - Friday, April 24, 2026
The "Mr. 57" campaign features Pro Hall of Famer Devin Hester. ...
- Ark Launches Krispy Kreme's First Campaign In The UK, Ireland
Out to Launch, Fern Siegel - Friday, April 24, 2026
It's the agency's first work since becoming AOR in January. ...
- The Line Studio Animates Tribute To Godiva's Centennial
MAD, Fern Siegel - Thursday, April 23, 2026
Narrator Leighton Meester reprises her role as a modern Lady Godiva. ...
- RFK Jr. Supports Potential Ban On Junk Food TV Ads
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, April 23, 2026
The food and restaurant industry spends about $14 billion annually for advertisi ...
- Barilla Selects SAMY As Global Influencer Marketing Partner
MAD, Steve McClellan - Wednesday, April 22, 2026
The appointment follows Barilla's decision to build a global creator ecosystem th ...
- Heinz -- And Pittsburgh -- Are Ready For Their NFL Close-Up
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 22, 2026
The ketchup brand will name the 57th draft pick "Mr. 57," ...
- Snickers, Twix Use Laughs To Launch New Products
Marketing Daily, Sarah Mahoney - Tuesday, April 21, 2026
As the cocoa-price rollercoaster continues, Mars hopes innovation will win new f ...
- With 'The Mandalorian & Grogu,' Archer Meats Finds Its Big-Deal Moment
CPG Insider, Sarah Mahoney - Friday, April 17, 2026
The snack brand hopes its Disney tie-in will enchant hungry young fa ...
- Ore-Ida Debuts Major League Imi-Taters
Marketing Daily, Sarah Mahoney - Tuesday, April 14, 2026
With a stunt at Yankee Stadium and "Ore-Ida or Nothing" campaign, t ...
- With Freeze-Dried Caramel, Mars Finds New Torment for M&M's
Marketing Daily, Sarah Mahoney - Monday, April 13, 2026
The launch combines a new texture with familiar -- diabolical -- pl ...
- Oikos Celebrates Athletes' Strength, Perseverance
Out to Launch, Fern Siegel - Friday, April 10, 2026
The social-media work isn't about sports stats, but overcoming adversity. ...
- Jell-O Gives Fanquakes A New Measuring Unit: The Jiggle
CPG Insider, Sarah Mahoney - Friday, April 10, 2026
The Jell-Ometer is the latest in Kraft Heinz's bid to replace b ...
- Red Bull, Chobani, Unilever Named CPG Leaders -- But Smaller Brands Are Coming For Them
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 9, 2026
Circana's new annual report shows private label and emerging brands gaining shar ...
- BBDO Chicago Creative 'Protects' M&M's Peanuts
MAD, Fern Siegel - Wednesday, April 8, 2026
The work highlights a stark reality: peanuts are a genetically vulnerable c ...
- Chupa Chups Fans Can Stop 'Wrestling' With Wrappers
MAD, Fern Siegel - Tuesday, April 7, 2026
BBH's packaging update pays tribute to Mexican Lucha Libra imagery. ...
- The Ben & Jerry's Of Tomato Sauce Brands
CPG Insider, Joe Mandese - Tuesday, March 31, 2026
Born in Italy, made in Vermont, Dell'Amore contains the secret ingredient need ...
- LOLA Madrid 'Unwraps' Summer For Cornetto
MAD, Fern Siegel - Thursday, April 2, 2026
The campaign highlights freedom and spontaneity. ...
- Hanson Dodge Wins AOR For Festa Pinsa Crusts
MAD, Steve McClellan - Tuesday, March 31, 2026
The brand was launched last year to bring the pinsa crust cra ...
- Unilever's Shrink-To-Grow Playbook Behind McCormick Mega-Merger
Marketing Daily, Sarah Mahoney - Tuesday, March 31, 2026
The $45 billion deal lets it shake off decades of conglomerate logi ...
- Unilever Foods Selects Samy To Create Global-Influencer Strategy
MAD, Fern Siegel - Friday, March 27, 2026
The social-first approach promotes brand participation in culture in real time. ...