Labels on Oranges Promote The Grinch
Nov 19, 2001, 12:00 AM
The Fruit Label Company has partnered with Universal Home Video for a national advertising campaign promoting the release of Universal Home Video's The Grinch on video and DVD. 100 million customized stickers have been placed on navel oranges and shipped to grocery stores across the country. Each orange is adorned with a special label featuring The Grinch release information to coincide with holiday gift buying. Past promotions from The Fruit Label Company include custom labels on apples, bananas, and oranges for such clients as ABC television, Fox Family Channel, Universal Home Video and AskJeeves.com to name a few. Negotiations are currently underway with several advertisers to affix promotional labels to avocados and tomatoes in the near future.