News Brief

New York Launches www.NYCMIRACLE.com

The City of New York announced today the launch of a website created to showcase the city's new public service tourism campaign and encourage people to experience the "Miracle of New York" during the holiday season. Visitors to the site can download several of the City's new commercials featuring notable New York personalities such as Woody Allen, Kevin Bacon, Billy Crystal, Robert DeNiro, Ben Stiller and Barbara Walters. They can also access other New York City visitor destinations such as nycvisit.com, sponsored by NYC & Company of the Convention and Visitors Bureau. The site was created pro bono by BBDO New York's Atmosphere Interactive. It will be supported by online media, donated by Yahoo!, to help build awareness and drive traffic to the site.
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