• Macrumors, Monday, September 20, 2010 12:53 PM

Rovi, a developer of interactive program guides for TVs and set-tops, said it has reached a "multi-year agreement" with Apple for access to Rovi's intellectual property, per a filing with the U.S. Securities and Exchange Commission. "The specific terms of the license agreement are confidential," reads the filing. "Rovi, originally founded as Macrovision in the early 1980s, offers several technologies related to interactive television program guides and anti-piracy technologies," according to MacRumors.com. "The company also maintains an extensive database of metadata on TV shows, music, and movies. No further information on Apple's interest in Rovi's technology has been revealed, and thus it is unknown what aspect of Rovi's business the deal covers." The deal is likely related to Apple's Apple TV efforts, which will let users rent TV shows and movies and play back content purchased through iTunes.

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